The Banner Font Size Guide Every Vendor Needs to Stop Losing Sales

You’ve got the product. You’ve got the booth.
But if your banner font is too small to read from the aisle… you’re sending customers straight to your competition.
In this no-fluff guide, I’ll break down exactly how to size your fonts based on viewing distance (with real numbers), why most vendor banners fail, and how one CBD dog chew brand had their biggest sales weekend ever after we fixed their signage.
Because unreadable banners don’t just look bad —
they’re costing you money.
The Wild Story of My Brand: Dating Coach, Viral Slushies, and Marketing Wins!

Let’s talk about pivots. Not the cute, planned kind. I’m talking about the messy, “holy crap, what’s happening” kind. Because that’s exactly what happened with dinacolada.com. Back in 2007, I was your typical dating coach. (While writing hundreds of online dating profiles and struggling with my own dating life. (Well, maybe not typical… I had […]
Building a Personal Brand: Tips for Professionals

Unlock the secrets to building a personal brand that stands out in 2024! From defining your unique identity to mastering multi-channel strategies, learn how to engage, connect, and elevate your brand. Discover 7 steps to make a memorable impact and thrive in the digital world.