The Banner Font Size Guide Every Vendor Needs to Stop Losing Sales
You’ve got the product. You’ve got the booth.
But if your banner font is too small to read from the aisle… you’re sending customers straight to your competition.
In this no-fluff guide, I’ll break down exactly how to size your fonts based on viewing distance (with real numbers), why most vendor banners fail, and how one CBD dog chew brand had their biggest sales weekend ever after we fixed their signage.
Because unreadable banners don’t just look bad —
they’re costing you money.